Business English


Amazon.com is one of the biggest success stories of the Internet. It was started by Jeff Bezos from a garage in Seattle, Washington in 1995 and is now the largest online retailer in the world. Bezos was Time magazine’s Person of the Year in 1999 for popularizing online shopping. His company originally sold only books but has diversified into selling music, video games, toys, electronics and other popular ranges of goods. Amazon has cleverly marketed itself worldwide by establishing separate websites in different countries. In 2007 Amazon launched its Kindle e-book reader, which now enjoys a huge share of that market. A year later it teamed up with toy and electronics makers to sell goods with minimal packaging to help the environment. It remains an innovative leader in the area of online commerce.

Reading Comprehension Questions:


1.  Which company is the largest online retailer?


2.  What does this company sell?


3.  What is this company a leader in?


Vocabulary:


1.  Popularizing

2.  Diversified 

3.  Cleverly

4.  Minimal 

5.  Innovative 


Exercise:  Re-order the underlined text to logical and grammatical order. 


Amazon.com the of one is of stories success biggest the Internet. It was started by Jeff Bezos from a garage in Seattle, Washington the now is and 1995 in online largest retailer in the world. Bezos was Time magazine’s Person of the Year 1999 in shopping online popularizing for. His company originally sold only books but has diversified into selling music, video games, toys, electronics and ranges popular other goods of. Amazon has cleverly marketed by itself establishing worldwide separate websites in different countries. In 2007 Amazon launched its Kindle e-book reader,which share huge a enjoys now of that market. later year A toy with up teamed it and electronics makers to sell goods with minimal packaging to help the environment. It remains an innovative leader the in commerce online of area.

Role Play:  Create dialogue in the following scenarios below.


Jake:  You believe your company is the best in the world. It pays its workers very well and working conditions are great. Your company is very green – it cares about the environment. You think your levels of customer service are great.  How do you respond to the customer below?  What do you say to the customer?  What do you do for the customer?  


Teacher:  You are a customer of Amazon. You used to think it was great, but not now. Its workers are always very rude. No one ever answers the phone. You are shocked about its policy on the environment. You think all staff should get less pay.


Role Play Questions:


1.  Is customer service important?

 

2.  Do you think companies should invest in customer service training programs for their employees?


3.  Does your company value customer service?  Describe.  




Lesson Citation:  http://www.businessenglishmaterials.com/amazon.html

  

  

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