Panasonic is a Japanese multinational corporation that produces electronics. It is Japan’s largest maker of electrical goods and the 89th biggest company in the world. The company was founded in 1918 by Konosuke Matsushita. It was called Matsushita Denki and started off making bicycle lamps. It changed its name to Panasonic in 2003. ‘Panasonic’ was the name of the audio speakers it produced in 1955. After WWII, the company started making a wide variety of household electronics and bicycles. It became a world leader in the former but was forced to give up making bicycles due to poor levels of profitability. Panasonic bought its rival Sanyo (which was started my Matsushita’s brother-in-law) in 2008. The merged corporation has annual revenues of over $110 billion. The company uses the slogan “Panasonic ideas for life.”


Exercise:  Fill in the correct verb tense.

Panasonic .......... (be) a Japanese multinational corporation that produces electronics. It .......... (be) Japan’s largest maker of electrical goods and the 89th biggest company in the world. The company was .......... (found) in 1918 by Konosuke Matsushita. It was .......... (call) Matsushita Denki and .......... (start) off making bicycle lamps. It .......... (change) its name to Panasonic in 2003. ‘Panasonic’ .......... (be) the name of the audio speakers it .......... (produce) in 1955. After WWII, the company .......... (start) making a wide variety of household electronics and bicycles. It .......... (become) a world leader in the former but was .......... (force) to give up making bicycles due to poor levels of profitability. Panasonic .......... (buy) its rival Sanyo (which was .......... (start) my Matsushita’s brother-in-law) in 2008. The merged corporation .......... (have) annual revenues of over $110 billion. The company .......... (use) the slogan “Panasonic ideas for life”.

Activity:  Which Panasonic product would you purchase?

http://shop.panasonic.com/


1.  How much would you spend?


2.  Why would you purchase this product?


3.  What other product compares to the panasonic product you are interested in?


Read more:Panasonic: Business English Materials.com: ESL Lessonshttp://www.businessenglishmaterials.com/panasonic.html#ixzz2m1b8V0rh
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